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Surana12Launched over 100 products | 27 years of techno-commercial marketing career | I authored 2 books.

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Surana12

Experience:27 years
Status:Offline
Languages:
  • English (Write | Speak) • Level: 5
  • Hindi (Write | Speak) • Level: 5
Education:B.Pharm, MBA
Location:

Mumbai, Maharashtra, India

Last Active:19-06-2025 12:02
Review Status:Recommended
Category

Business Consulting

Specialization
Marketing & Sales Consulting (27 yrs)
  • • Pharma/ Life Science/ Biotech (27 yr)
Core Expertise/ Skills
Marketing strategy
Communication strategy
Product design
Product selection
Channel strategy
Sales Team Training
Brand design
Packaging design
Global Business/ Sales Expansion
New Product Selection & Launch
Product Portfolio Management
Revenue Growth/ P&L
Communication & Brand Strategy (ATL & BTL)
Team Building & Leadership
Budgeting & Cost Optimization
Market & Competitor Analysis
Strategic Alliances & Partnership
Detailed Profile

A competent professional with proven record in conceiving & implementing ideas to create market presence and drive revenue/ profitability; targeting leadership assignments as Business Head / Country Manager / Subsidiary Director /Director on Board / Independent Director.

PROFILE SUMMARY

❖ Business Leader with dynamic skills for building business, offering over 26 years of rich experience in spearheading business operations and generating new business with innovative strategies across Pharmaceutical Industry (domestic & international), along with 1 year of entrepreneurial experience.

❖ Start-up Exposure: Experienced in launching new product lines, establishing business from scratch, growing sales

and achieving top-line & bottom-line budgets; headed the set-up of the subsidiary of Boiron and the operations in India.

❖ Exposure to diverse international markets with experience of mapping market trends to provide inputs for business

operations initiatives. Have travelled to many countries e.g. Malaysia, Thailand, Hong Kong, China, Indonesia, Nigeria,

Ghana, UK, Romania, Russia, UAE, Qatar, Brazil, Australia and France.

❖ Performance-driven professional with expertise of augmenting business, penetrating new markets for business

excellence and introducing new products; proven success in establishing strategic alliances with key decision-makers

in target organizations for revenue & business growth.

❖ Worked on project teams with McKinsey, KPMG, Accenture, SAP, and so on

❖ Innovations:

o Developed a unique training program on Pharmaceutical Brand Management

o Designed a “novel empirical sales forecasting (targeting) model” for Pharma

o Created a process for tracking & control of marketing & sales budget

o Formulated a low-cost chain-pharmacy business model for developing countries

o Developed various digital tools and processes for business operations of Boiron India

PUBLICATIONS

❖ Myths & Facts around Diet & Exercise

❖ Why Buddha Left Home: A scientific guide to self-awareness