Mktg1Increased Online engagement by 30-60%,Company profitability 25-35%,Brand awareness by 20-50%

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Mktg1

Experience:20 years
Status:Offline
Languages:
  • English (Write | Speak) • Level: 5
  • Hindi (Write | Speak) • Level: 5
  • Bengali (Write | Speak) • Level: 5
  • Tamil ( | Speak) • Level: 3
  • Arabic (Write | ) • Level: 3
  • French (Write | ) • Level: 3
  • Urdu (Write | Speak) • Level: 4
Education:MBA , Nottingham University United Kingdom , IIM-K Marketing Certified
Location:

Kolkata, West Bengal, India

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Category

Digital Marketing

Specialization
  • All SMM/ SMO (12 yr)
Expertise/ Key Skills
Drive high revenue growth
Raise brand awareness
Enhance the efficiency of digital marketing
Integrated Campaigns Management for Success
Manage diversified client portfolio like Google SMB India.
Detailed Profile

I am writing to communicate my keen interest in job profile. My experience spans more than 20 years in developing and executing high-impact marketing strategies across B2B, D2C, and B2C environments; I am confident I have skills and drive that can impact your team significantly. My past performance has included the following deliverables:

• Drive high revenue growth: Successfully increased profitability to the company by 25-35% and also increased year-over-year revenues by 15-40% through strategic marketing changes.

• Raise brand awareness: Utilized successful rebranding initiatives that enhanced the exposure of the brand by 20-50% as well as increased online engagements by 30-60%.

• Enhance the efficiency of digital marketing: Champs digital marketing channels. That resulted in reducing the acquisition costs of customers by 15-30% while at the same time improved retention rates of customers by 15-30%.

• Integrated Campaigns Management for Success: Planning and implementing influential multi-channel campaigns resulting in the continuous inflow of MQLs. This leads to solidifying sales pipelines.

• Manage diversified client portfolio: Management of a gamut of marketing activities on high profile clients, which includes Google SMB India, Apollo Hospitals , Manipal Hospitals, Axis Bank. Emami, AVP Group, Neuberg Diagnostics , IndiaMart.com, Unacademy Ltd, Eminent Luggage Ltd, Amazon, Accenture etc

My key strengths include:

• Proven track record of increasing revenue and market share:

• Spearheaded a rebranding initiative at [Company name] that increased brand awareness by 50% and online engagement by 60%.

• Led a comprehensive marketing transformation at [Company name] that resulted in a 25-35% increase in profitability and 15-40% year-over-year revenue growth.

• Deep expertise in digital marketing and marketing automation:

• Successfully implemented marketing automation strategies that increased online leads by 200% and reduced customer acquisition costs by 25%.

• Designed and executed integrated marketing campaigns across paid, owned, and earned channels, resulting in a consistent flow of Marketing Qualified Leads (MQL) and enhanced sales pipelines.

• Strong leadership and team-building skills:

• Built and mentored high-performing marketing teams, reducing turnover by 10-20% and enhancing team performance.

• Fostered cross-functional collaboration to boost lead conversion rates by 15-35%.

I am also Google, and Microsoft Ad certified professional, IIM Alumni, Nottingham University, United Kingdom CMI MBA professional.